About FemGames
A UK-based sports initiative bringing life skills, confidence and leadership to girls in Pakistan through sport.
Meet the Founders
The People Behind FemGames
Azhar Mahmood
A Former International Cricketer & Pakistan Bowling Coach
“Having played competitive professional sport around the world, and having delivered successful training programs to young sportsmen, I feel it is about time we empower our girls through sport in becoming good leaders, highly confident team players and strong individuals in their respective fields. Both my daughters play competitive cricket in the UK and we want to provide this opportunity to our daughters in Pakistan. As part of a women empowerment initiative we endeavour to give every girl in school the opportunity to grow as a well-rounded individual. Join me in helping us deliver this program nationwide.”
Ebba Qureshi
Founder
“My passion and love for sports has seen a move into the sports industry (in particular cricket), creating and developing sporting events and campaigns, and managing relationships between sports professionals and their clients. This led me to conceptualise and develop the first ever T20 camps for the ICC Academy Dubai, together with the Azhar Mahmood Academy and the ICCA. The offshoot to this became FemGames, a UK-inspired sports initiative bringing cricket into girls’ schools and deprived communities. Starting with Pakistan and the power of cricket, we aim to engage 100 girls’ schools within 5 years. FemGames is a women empowerment project, very close to my heart, encouraging girls’ development through sport by creating safe and healthy environments in which to participate, instil life skills, encourage social interaction and improve confidence and leadership qualities.”
18
Years of sports & media experience
16
Countries worked with
T20
Pioneers of ICC Academy Dubai camps
100
Schools in our 5-year goal
A Bit About Us
Who Are We?
Who are we?
FemGames is an offshoot of a UK-based PR and events company with 18 years’ experience in the sports and media industry, with combined experience of working with 16 different countries. They are the pioneers behind the T20 cricket camps at the ICC Academy Dubai.
Our Goal
FemGames is a women empowerment initiative aiming to bring a UK-inspired sports curriculum into 100 girls’ schools across Pakistan within 5 years, giving every girl the chance to grow as a confident, well-rounded individual.
We collectively at FemGames have successfully delivered programmes over the last 5 years to institutions and schools like the ICC Academy Dubai.
Be Part of the Story
Whether you lead a school, run a brand or love coaching, there is a place for you at FemGames.